How to Choose E-commerce Software in Brazil
Start with what your operation and e-commerce law require: issuing electronic invoices and handling withdrawal and return flows. Then check whether the software accepts Pix and cards, whether the price is published, whether there is a free trial or plan, and whether it integrates with the marketplaces where you sell.
What to look at
1.Issuing electronic invoices
According to one guide, an online store in Brazil must issue an invoice for each order, and for products the most common model is the NF-e, issued through a system authorized by the Sefaz. Verify that the software issues, cancels, and stores these documents, and confirm the rules of your state and municipality with an accountant.
E-invoicing: 5 of the 10 products we compare meet it: Bling, Ideris, Olist, Stoqui and ECTA Tecnologia.
2.Charging in local currency
Charging in reais simplifies reconciliation and avoids conversions for those selling in Brazil. Also confirm that the software accepts Pix, cards, and the payment methods your business uses, since Pix accounts for about 55% of payment transactions, according to the Central Bank.
Charges in local currency: 5 of the 10 products we compare meet it: Bling, Stoqui, Loqal, ECTA Tecnologia and BrasiArte.
3.Marketplace
Selling on marketplaces expands reach but requires centralizing orders and listings. Software with this function reduces the manual work of tracking each channel.
Marketplace: 6 of the 10 products we compare meet it: Ideris, Olist, ANYMARKET, Loqal, GetNinjas and BrasiArte.
4.Inventory control
When you sell through more than one channel, inventory must be updated consistently to avoid selling unavailable items. This also makes it easier to issue invoices correctly.
Inventory: 5 of the 10 products we compare meet it: Bling, Ideris, Olist, ANYMARKET and Stoqui.
5.Price published on the website
Seeing the price before speaking with a salesperson helps you compare costs and forecast monthly spending. Watch for additional charges, such as those for issuing invoices or for integrations.
Price published on its site: 5 of the 10 products we compare meet it: Bling, Stoqui, Loqal, ECTA Tecnologia and BrasiArte.
6.Free trial
Testing the software with your products lets you check the checkout in Portuguese, the display of seller information, and the return flow before signing up.
Free trial: 3 of the 10 products we compare meet it: Bling, Ideris and BrasiArte.
Worth knowing
Mandatory information and consumer rights
Decree No. 7.962/2013 regulates the Consumer Defense Code for contracting in e-commerce and applies to suppliers that sell in Brazil, regardless of where they are located. Websites, apps, and sales pages must display clear seller information. It is worth checking whether the software lets you show this information at checkout. [1][2]
Electronic invoices
In sales to individuals, the invoice is mandatory for companies in general; for the MEI it is optional in that case and mandatory when the customer is a legal entity. For products, a digital certificate is indispensable and issuance goes through a system authorized by the Sefaz. The national NFS-e usually accepts gov.br login. Confirm local rules with the Sefaz and with an accountant. [3][4][5]
Sources
An AI model wrote this guide from the sources cited, and another model checked every claim against those sources before it was published. The products that meet each criterion come from data verified on each one's own site and update on their own. No product pays to appear.