Where to promote your startup in Latin America
To get your first users and traffic in Latin America, combine four kinds of channels: directories where your product stays listed, launch platforms for a spike of visits, communities where your audience already is, and press and newsletters in your country for credibility. Below are 89 verified places, with country, language and how to get in.
Verified on November 2, 2026
In short
- Start with what's free and lasting: directories and profiles that keep sending visits months later.
- Pick one launch day and focus on Product Hunt plus one or two other platforms.
- In communities, contribute before you show your product. Self-promotion without substance gets removed.
- Approach the press with real news: a funding round, a milestone or your own data.
- Track every channel with UTM links and keep the ones that bring users, not just visits.
4-week plan
Week 1 · Prepare
A clear page that explains what the product does in one sentence, real screenshots, visible pricing and UTM links for each channel.
Week 2 · Directories and profiles
List your product in the directories here that fit it, and ask your first customers to leave a review.
Week 3 · Launch
One day: Product Hunt plus one or two other platforms. Tell your list and followers, and answer every comment that day.
Week 4 · Communities and press
Share what you learned, with numbers, in communities. Write to journalists in your country who cover your space, with launch data.
Before you post
- Read each community's rules: many only allow promotion in specific threads.
- Always say the product is yours.
- Don't buy votes or reviews: platforms detect them and can ban you.
- Editorial coverage isn't paid for. If an outlet charges, it must label it as advertising.
Launch platforms (10)
They bring a spike of visits on launch day. Almost all are in English with a global audience.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Product Hunt | Global | English | Free | The best-known launch platform. Works best with a prepared launch day and an audience that already follows you. |
| Hacker News (Show HN) | Global | English | Free | For technical products and developer tools. Post in the first person, without marketing language. |
| BetaList | Global | English | Free + paid | For products in beta looking for early users and waitlist signups. |
| Uneed | Global | English | Free + paid | Daily tool launches with a daily ranking. |
| Peerlist Launchpad | Global | English | Free | Weekly launches inside a professional network of makers and developers. |
| DevHunt | Global | English | Free + paid | Launches of developer tools. |
| Microlaunch | Global | English | Free + paid | Launches that run longer than a single day, aimed at small products. |
| Fazier | Global | English | Free + paid | Daily launches of digital products. |
| Tiny Startups | Global | English | Free + paid | Launches and a newsletter for small startups and indie projects. |
| PeerPush | Global | English | Free + paid | Launch platform and product directory. |
Directories and review sites (12)
Your product stays listed and keeps showing up in searches months later. Review sites matter for B2B sales.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Fuente.lat(our site) | Latin America | Spanish, Portuguese, English | Free | Directory of Latin American digital products in three languages, with comparable data and domain verification. This is our site. |
| AlternativeTo | Global | English | Free | People look for replacements for well-known software. List your product as an alternative to the leaders in your category. |
| SaaSHub | Global | English | Free + paid | Software and alternatives directory. |
| G2 | Global | English | Free + paid | B2B software reviews. Matters for business purchases; you need customers willing to leave reviews. |
| Capterra | Global | English, Spanish, Portuguese | Free + paid | Business software reviews and comparisons, with local versions in the region (for example capterra.mx and capterra.com.br). |
| StackShare | Global | English | Free | For technical tools: teams show which stack they use. |
| There's An AI For That | Global | English | Paid | Directory of AI tools. |
| Futurepedia | Global | English | Paid | Directory of AI tools. |
| Crunchbase | Global | English | Free + paid | Company profile that investors and journalists check. Keep data and funding rounds up to date. |
| Wellfound | Global | English | Free + paid | Startup profile and job listings; investors look at it too. |
| Startup Scanner (Liga Ventures) | Brazil | Portuguese | Free | Map of Brazilian startups that corporations use to find vendors and innovation. |
| Startuplinks | Latin America | Spanish, English | Free + paid | Platform connecting early-stage Latin American startups with investors. |
Communities (9)
Where your audience already is. They work if you actually take part, not if you just drop a link.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Indie Hackers | Global | English | Free | Community of founders building in public. Share numbers and lessons, not just a link. |
| r/SideProject | Global | English | Free | Subreddit for showing your own projects. Read the rules before posting. |
| r/SaaS | Global | English | Free | Subscription software founders. Usually limits self-promotion: read the rules. |
| r/emprendedores | Latin America | Spanish | Free | Spanish-language community about starting businesses. Contribute before showing your product and follow the rules. |
| r/empreendedorismo | Brazil | Portuguese | Free | Brazilian community about starting businesses. Contribute before showing your product and follow the rules. |
| r/brdev | Brazil | Portuguese | Free | Brazilian developers. For technical tools, following the rules on promotion. |
| He4rt Developers | Brazil | Portuguese | Free | Brazilian developer community with spaces on Discord. |
| DEV Community | Global | English, Spanish, Portuguese | Free | Technical articles. Write about how you built something; the product is context. |
| Startup Grind | Global | English, Spanish, Portuguese | Free | Global community with chapters and events in cities across the region. |
Media (30)
Regional and national press. You get in with real news, never by paying.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| LatamList | Latin America | English | Editorial coverage | English-language news on Latin American startups and venture capital. Useful for reaching foreign investors. |
| Hyper LATAM | Latin America | English | Editorial coverage | News and analysis on the Latin American startup ecosystem, focused on funding rounds. |
| Bloomberg Línea | Latin America | Spanish, Portuguese | Editorial coverage | Regional business outlet. Covers funding rounds, growing companies and tech. |
| El Ecosistema Startup | Latin America | Spanish | Editorial coverage | Spanish-language news on startups, tech and AI. |
| Emprendedor.com | Latin America | Spanish | Editorial coverage | Spanish-language entrepreneurship and business outlet, with a newsletter. |
| FayerWayer | Latin America | Spanish | Editorial coverage | Consumer tech for a general Spanish-speaking audience. For consumer products. |
| iProUP | Argentina | Spanish | Editorial coverage | Startups, fintech and innovation in Argentina. |
| Forbes México | Mexico | Spanish | Editorial coverage | Business and entrepreneurship in Mexico. For growth stories or funding rounds. |
| Expansión | Mexico | Spanish | Editorial coverage | Business and economy in Mexico, with tech and startup coverage. |
| Xataka México | Mexico | Spanish | Editorial coverage | Consumer tech in Mexico. |
| Impacto TIC | Colombia | Spanish | Editorial coverage | Tech and digital transformation in Colombia. |
| Startups | Brazil | Portuguese | Editorial coverage | Brazilian outlet dedicated to startups and innovation. |
| Pipeline (Valor) | Brazil | Portuguese | Editorial coverage | Valor Econômico's business site: funding rounds, startups and VC in Brazil. |
| NeoFeed | Brazil | Portuguese | Editorial coverage | Business, investing and startups in Brazil. |
| Exame | Brazil | Portuguese | Editorial coverage | Brazilian business magazine with startup coverage. |
| Pequenas Empresas & Grandes Negócios | Brazil | Portuguese | Editorial coverage | Entrepreneurship and small business in Brazil. For products aimed at small businesses. |
| Finsiders Brasil | Brazil | Portuguese | Editorial coverage | Digital finance and fintech in Brazil. |
| Mobile Time | Brazil | Portuguese | Editorial coverage | Mobile tech and apps market in Brazil. |
| Baguete | Brazil | Portuguese | Editorial coverage | Brazilian tech industry news with a B2B focus. |
| TecMundo | Brazil | Portuguese | Editorial coverage | Consumer tech for a general audience in Brazil. For consumer products. |
| StartSe | Brazil | Portuguese | Editorial coverage | Business school publishing content on innovation and startups. |
| Chile Startups | Chile | Spanish | Editorial coverage | News, resources and calls for startups in Chile. |
| Portal Innova | Chile | Spanish | Editorial coverage | Innovation, entrepreneurship and funding calls in Chile. |
| Diario Financiero | Chile | Spanish | Editorial coverage | Chile's business daily. For funding rounds and growth stories. |
| Gestión | Peru | Spanish | Editorial coverage | Peru's economy and business daily, with startup coverage. |
| Portafolio | Colombia | Spanish | Editorial coverage | Entrepreneurship section of the Colombian business daily. |
| La República | Colombia | Spanish | Editorial coverage | Colombian economy and business daily. |
| Forbes Uruguay | Uruguay | Spanish | Editorial coverage | Business and entrepreneurship in Uruguay. |
| El Financiero | Mexico | Spanish | Editorial coverage | Mexican business and finance daily. |
| El Cronista | Argentina | Spanish | Editorial coverage | Argentine business daily; its business section covers companies and startups. |
Events (2)
Conferences and tech weeks to meet customers, investors and press in person.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Colombia Tech Week | Colombia | Spanish, English | Free | Annual week of hundreds of tech events in Bogotá, with founders and investors from the region. |
| Web Summit Rio | Brazil | Portuguese, English | Paid | Tech conference in Rio de Janeiro, with programs for startups. |
Accelerators and programs (15)
Besides funding, they bring a network, mentoring and visibility. Entry is by application.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Start-Up Chile | Chile | Spanish, English | Application | Chile's public accelerator, open to founders from any country. |
| Platanus | Latin America | Spanish, English | Application | Accelerator program for Latin American startups. |
| Endeavor | Latin America, Global | Spanish, Portuguese, English | Application | Support network for scale-up founders, with offices in several countries in the region. |
| Y Combinator | Global | English | Application | US accelerator that invests in startups from any country, including Latin America. |
| 500 Global | Global | English | Application | Venture capital firm with accelerator programs. |
| Google for Startups Accelerator | Global | English, Spanish, Portuguese | Application | Google's accelerator programs, with editions for Latin America. |
| Founder Institute | Global | English, Spanish, Portuguese | Application | Program for very early-stage founders, with chapters in the region. |
| Wayra | Latin America, Global | Spanish, Portuguese, English | Application | Telefónica's corporate venture arm, with a presence in Latin America. |
| Cubo Itaú | Brazil | Portuguese | Application | São Paulo innovation hub connecting startups with large companies. |
| Parallel18 | Puerto Rico | Spanish, English | Application | Puerto Rico accelerator open to international startups. |
| CORFO | Chile | Spanish | Application | Chilean public agency with funding for entrepreneurship and innovation. |
| iNNpulsa Colombia | Colombia | Spanish | Application | Colombian public agency for entrepreneurship and innovation. |
| ProInnóvate | Peru | Spanish | Application | Peruvian public program with competitions for startups and innovation. |
| UTEC Ventures | Peru | Spanish | Application | Early-stage accelerator and investor linked to UTEC university in Peru. |
| ANII | Uruguay | Spanish | Application | Uruguay's public agency with grants and seed funding for innovative startups. |
Ecosystem associations (8)
Chambers and associations with events, reports and industry contacts.
| Place | Region | Language | Access | What it's for |
|---|---|---|---|---|
| Abstartups | Brazil | Portuguese | Membership | Brazilian Startup Association: community, events and content. |
| LAVCA | Latin America | English | Membership | Latin American private capital association. Funds worldwide read its reports. |
| ARCAP | Argentina | Spanish | Membership | Argentine private, venture and seed capital association. |
| FinTech México | Mexico | Spanish | Membership | Association of Mexican fintech companies. |
| ABFintechs | Brazil | Portuguese | Membership | Brazilian Fintech Association. |
| Cámara Argentina Fintech | Argentina | Spanish | Membership | Chamber of Argentine fintech companies. |
| Colombia Fintech | Colombia | Spanish | Membership | Association of Colombian fintech companies. |
| ASECH | Chile | Spanish | Membership | Association of Chilean Entrepreneurs. |
How we built this guide
We opened every site on November 2, 2026 and left out those that were down, paused or had changed focus. Descriptions are our own and leave out audience or price figures we couldn't confirm. Nobody pays to be listed. Fuente.lat is on the list and marked as our site. If you know a place that's missing or out of date, write to hola@fuente.lat. How we rank
Frequently asked questions
- What's the best place to launch a startup in Latin America?
- There isn't just one. Product Hunt brings the biggest spike, but it's in English and global. For customers in the region, directories in your language, local communities and your country's press matter more.
- Is it worth paying to be listed in directories?
- Start with the free ones. Pay only if the directory clearly explains what the payment buys and your audience actually uses it.
- How do I get media coverage for my startup?
- With real news, such as a funding round, a launch with results or your own data, sent to the journalist who covers your space. Keep it short, with verifiable data and a reachable contact.
- How do I know which channel worked?
- Use a different UTM-tagged link for each channel and check in your analytics how many users, not just visits, came from each one.