HubSpot alternatives made in Latin America
HubSpot is a CRM, marketing and sales platform based in the United States. These 15 products from Argentina, Brazil, Chile, Colombia, and Mexico offer, according to their own sites, at least one of these features: CRM, sales pipeline, lead capture, and email marketing. The ones with the most in common come first.
4 list their price in local currency. 4 have their interface in Spanish or Portuguese.
- Free plan
- 3 of 15
- Free trial
- 5 of 15
- Public pricing
- 7 of 15
- Data verified
- November 2, 2026
- 1

CRM Leads360
CRM with AI and WhatsApp for small and midsize businesses · Brazil
In common with HubSpot: CRM, sales pipeline, and email marketing.
- Starting price
- BRL 99/mo
- Free trial
- 7 days
- Built for
- Small businesses
- Features
- CRM, WhatsApp inbox, Chatbot, Sales pipeline, and Email marketing
- 2

diio
AI assistant that analyzes sales meetings and conversations and updates the CRM · Chile
In common with HubSpot: CRM and sales pipeline.
- Starting price
- USD 35/mo
- Free trial
- 14 days
- Built for
- Small businesses and Enterprises
- Features
- AI assistant, CRM, and Sales pipeline
- 3
AgendaPro
Online scheduling, bookings, payments and CRM for salons, spas and clinics · Chile
In common with HubSpot: CRM and email marketing.
- Starting price
- USD 9/mo
- Built for
- Freelancers and Small businesses
- Platforms
- Web, WhatsApp, and API
- Features
- Appointment booking, CRM, Email marketing, Inventory, and AI assistant
- 4

ChatGuru
Official WhatsApp API, CRM, chatbot and AI for service and sales teams · Brazil
In common with HubSpot: CRM and sales pipeline.
- Built for
- Small businesses and Enterprises
- Platforms
- Features
- WhatsApp inbox, CRM, Chatbot, and Sales pipeline
- Operates in
- Brazil
- 5

Trama
AI agents and CRM for travel agencies' sales · Argentina
In common with HubSpot: CRM and lead capture.
- Starting price
- USD 139/mo
- Free plan
- Yes
- Built for
- Small businesses
- Platforms
- WhatsApp and Web
- 6

Patagon AI
Ads, lead qualification and attribution with an AI agent on WhatsApp · Argentina
In common with HubSpot: lead capture.
- Built for
- Small businesses and Enterprises
- Platforms
- Features
- Lead capture, WhatsApp inbox, Ads management, and Chatbot
- 7

Firby
AI agent that serves website visitors and acts directly on the page · Colombia
In common with HubSpot: lead capture.
- Starting price
- COP 290,000/mo
- Free trial
- 7 days
- Built for
- Enterprises
- Platforms
- Web and API
- 8

Bodezy
WhatsApp CRM with AI, inventory and in-chat payments for Mexican businesses · Mexico
In common with HubSpot: CRM.
- Starting price
- MXN 1,899/mo
- Free plan
- Yes
- Free trial
- 14 days
- Built for
- Small businesses
- 9

Zaplyx
AI WhatsApp customer service with scheduling, Pix payments and invoicing · Brazil
In common with HubSpot: CRM.
- Free trial
- 14 days
- Platforms
- Features
- Chatbot, Appointment booking, CRM, Payment links, and E-invoicing
- Integrations
- WhatsApp, Instagram, and TikTok
- 10

Thallavie Tech
AI apps for aquarium hobbyists and management software for aquarium stores · Brazil
In common with HubSpot: CRM.
- Free plan
- Yes
- Built for
- Consumers and Small businesses
- Platforms
- Android
- Features
- Pets, AI assistant, Point of sale, Inventory, and CRM
- 11
Tolky
Conversational AI CRM with AI agents for B2B companies · Brazil
In common with HubSpot: CRM.
- Built for
- Enterprises
- Platforms
- WhatsApp and API
- Features
- CRM, Chatbot, Omnichannel inbox, and Forms
- 12

T3A
Autonomous AI agents as a service for Brazilian SMBs · Brazil
In common with HubSpot: lead capture.
- Built for
- Small businesses
- Platforms
- Features
- Chatbot, Lead capture, and Content generation
- Operates in
- Brazil
- 13
Sailer AI
CRM, AI agents and campaigns on the official WhatsApp API for sales teams · Brazil
In common with HubSpot: CRM.
- Built for
- Enterprises
- Platforms
- WhatsApp and API
- Features
- CRM, WhatsApp inbox, and Chatbot
- Integrations
- Salesforce, HubSpot, RD Station, and Pipedrive
- 14

Methos
Cloud ERP for manufacturers: production, planning, inventory, costs and finance · Brazil
In common with HubSpot: CRM.
- Starting price
- BRL 549/mo
- Platforms
- Web
- Features
- Inventory, E-invoicing, Reports, and CRM
- Languages
- Portuguese
- 15

LideraAI
Election campaign and political office management with data and AI · Brazil
In common with HubSpot: CRM.
- Built for
- Public sector
- Features
- CRM and Dashboards
- Operates in
- Brazil
- Regulation and standards
- LGPD
Comparison
Data taken from each product's official site, with source and date on each listing. "—" means we don't have the data verified, not that the product lacks it; "Not published", that we checked its pricing page and it shows none. Web traffic is the site's place in the Tranco list of the world's most visited sites; the year online is its first capture in the Wayback Machine.
| Product | Country | Starting price | Free plan | Free trial | Platforms | Site language | Online since | App Store | Web traffic | CRM | Chatbot | WhatsApp inbox | Inventory | Lead capture | Sales pipeline |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CRM Leads360 | Brazil | BRL 99/mo | — | 7 days | — | Portuguese | 2026 | — | — | ✓ | ✓ | ✓ | — | — | ✓ |
| diio | Chile | USD 35/mo | — | 14 days | — | Spanish | 2001 | — | — | ✓ | — | — | — | — | ✓ |
| AgendaPro | Chile | USD 9/mo | — | — | Web, WhatsApp, API | Spanish | 2002 | 5.0 ★ (1,644) | Top 100,000 | ✓ | — | — | ✓ | — | — |
| ChatGuru | Brazil | — | — | — | Portuguese | 2020 | — | — | ✓ | ✓ | ✓ | — | — | ✓ | |
| Trama | Argentina | USD 139/mo | Yes | — | WhatsApp, Web | Spanish | — | — | — | ✓ | ✓ | — | — | ✓ | — |
| Patagon AI | Argentina | — | — | — | Spanish | 2024 | — | — | — | ✓ | ✓ | — | ✓ | — | |
| Firby | Colombia | COP 290,000/mo | — | 7 days | Web, API | Spanish | — | — | — | — | ✓ | — | — | ✓ | — |
| Bodezy | Mexico | MXN 1,899/mo | Yes | 14 days | Android | Spanish | 2021 | — | — | ✓ | ✓ | — | ✓ | — | — |
| Zaplyx | Brazil | — | — | 14 days | Portuguese | 2026 | — | — | ✓ | ✓ | — | — | — | — | |
| Thallavie Tech | Brazil | — | Yes | — | Android | Portuguese | 2026 | — | — | ✓ | — | — | ✓ | — | — |
| Tolky | Brazil | Not published | — | — | WhatsApp, API | Portuguese | 2024 | — | — | ✓ | ✓ | — | — | — | — |
| T3A | Brazil | — | — | — | Portuguese | 2024 | — | — | — | ✓ | — | — | ✓ | — | |
| Sailer AI | Brazil | — | — | — | WhatsApp, API | Portuguese | — | — | — | ✓ | ✓ | ✓ | — | — | — |
| Methos | Brazil | BRL 549/mo | — | — | Web | Portuguese | 2012 | — | — | ✓ | — | — | ✓ | — | — |
| LideraAI | Brazil | — | — | — | — | Portuguese | 2026 | — | — | ✓ | — | — | — | — | — |
How we order this comparison
Only listings with an original description and comparable data taken from each product's site, with the source quote, are included. We don't say which one is best: the listing with the most verified information goes first, and no payment changes the order. How we order
HubSpot is a trademark of its owner. Fuente.lat is not affiliated with HubSpot; we name it only to describe what these products do.