Firby

Colombian software that adds an AI agent to a website that can act on the page itself: it guides visitors by pointing at on-screen elements, fills in forms from what the person dictates, qualifies leads and handles requests such as plan changes or cancellations, always within rules set by the business.

It installs with one line of code, lets owners approve exceptions in one click and logs conversations and bookings. Plans start at COP 290,000 per month, with a 7-day trial.